How Does Trust Influence Farmers’ Low-Carbon Agricultural Technology Adoption? Evidence from Rural Southwest, China

Carbon emission reduction in agriculture is an important link to achieving green agricultural development and a rural ecological environment, Low-Carbon Agricultural Technology (LCAT) of farmers means achieve carbon agriculture. Based on data obtained from survey 540 Sichuan province 2021, the Tobit model was used empirically analyze effect trust farmers’ LCAT adoption. The results show that (1) level high order special > institutional general trust. At same time, intensity adoption by not high, average number adopted each family 1.13. Among them, straw-returning technology degree, with 54.63% using it. (2) Farmers’ significantly enhances behavior, magnitude characterized specific chain. (3) Heterogeneity analysis shows influence plain areas stronger than non-plain areas, areas. impact trust, for new generation older farmers. (4) Herding plays mediating role This study can deepen our understanding relationship between then provide theoretical reference practical basis promotion improvement perspective